ABOUT
SERVICES
Services
Curation & buying
Product development
Design & visual merchandising
Sourcing, editing, and merchandising a product assortment that reflects the brand and speaks to the market. Whether you're an emerging brand building your first buy or an established retailer tightening what's already on the floor, the work is the same: finding the right product, in the right quantities, at the right price, and knowing what to leave out. I partner on everything from vendor sourcing and market coverage to open-to-buy planning and assortment architecture — building a mix that balances margin with meaning and makes your shelves feel intentional, not accidental.
Translating your brand story into custom product — guiding concept, sourcing, and production to elevate your offering and drive profitability. I've helped brands develop private label and custom lines from the idea stage through final production, working through materials, pricing, minimums, and vendor relationships so the product that lands on your shelf actually reflects your vision and your margins. This isn't about slapping a logo on something generic — it's about creating product that only your brand could carry.
Space planning, storytelling, and styling that translate brand identity into a cohesive retail experience. Depending on the project, I work at every scale — from full floor plans and fixture layouts to the editorial styling of a single table or window. The goal is always the same: making the space tell the same story the product does, so a customer feels something the moment they walk in.
Where strategy
meets execution
--:-- MST
ABOUT
SERVICES
Services
Curation & buying
Product development
Design & visual merchandising
Sourcing, editing, and merchandising a product assortment that reflects the brand and speaks to the market. Whether you're an emerging brand building your first buy or an established retailer tightening what's already on the floor, the work is the same: finding the right product, in the right quantities, at the right price, and knowing what to leave out. I partner on everything from vendor sourcing and market coverage to open-to-buy planning and assortment architecture — building a mix that balances margin with meaning and makes your shelves feel intentional, not accidental.
Translating your brand story into custom product — guiding concept, sourcing, and production to elevate your offering and drive profitability. I've helped brands develop private label and custom lines from the idea stage through final production, working through materials, pricing, minimums, and vendor relationships so the product that lands on your shelf actually reflects your vision and your margins. This isn't about slapping a logo on something generic — it's about creating product that only your brand could carry.
Space planning, storytelling, and styling that translate brand identity into a cohesive retail experience. Depending on the project, I work at every scale — from full floor plans and fixture layouts to the editorial styling of a single table or window. The goal is always the same: making the space tell the same story the product does, so a customer feels something the moment they walk in.
Where strategy
meets execution
--:-- MST
ABOUT
SERVICES
Services
Curation & buying
Sourcing, editing, and merchandising a product assortment that reflects the brand and speaks to the market. Whether you're an emerging brand building your first buy or an established retailer tightening what's already on the floor, the work is the same: finding the right product, in the right quantities, at the right price, and knowing what to leave out. I partner on everything from vendor sourcing and market coverage to open-to-buy planning and assortment architecture — building a mix that balances margin with meaning and makes your shelves feel intentional, not accidental.
Product development
Translating your brand story into custom product — guiding concept, sourcing, and production to elevate your offering and drive profitability. I've helped brands develop private label and custom lines from the idea stage through final production, working through materials, pricing, minimums, and vendor relationships so the product that lands on your shelf actually reflects your vision and your margins. This isn't about slapping a logo on something generic — it's about creating product that only your brand could carry.
Design & visual merchandising
Space planning, storytelling, and styling that translate brand identity into a cohesive retail experience. Depending on the project, I work at every scale — from full floor plans and fixture layouts to the editorial styling of a single table or window. The goal is always the same: making the space tell the same story the product does, so a customer feels something the moment they walk in.
Where strategy
meets execution
--:-- MST
